Many business owners invest in a website. However, they don’t reap its return on investment. It gets hidden in the millions of websites on the web. It no longer is a profitable business asset.
However, your website conversions can soar with high impact killer content. Here are some tested and proven tips to create such content:
Write with customers in mind
Customer centricity is the key to writing high impact web copy. The best websites provide information that visitors seek in the most appealing, and organized manner. They let the customers build trust in your business.
Organize the information
Make it easy for the visitors to navigate your website. Arrange the pages into logically named categories. Use clear words on your menu.
Write as you speak
Don’t write to impress people about your language efficiency. You are not writing an essay or a term paper. Write as you speak. Avoid corporate-speak.
Avoid Clichés and industry jargons
Clichés increase the size of your sentences. Don’t use slang. Use short, simple sentences.
Provide details and answers
Visitors come to the site to seek information. They want questions answered before making a purchase decision. If your website fails to provide the needed information, they will leave your site.
Be honest and transparent
Honesty is for a long haul. Present facts and be transparent. Your visitors yearn for facts so they can make an informed decision. Allow the visitors to draw conclusions based on the facts you present.
Summarize the benefits on your home page
Studies show that the home page is the most common entrance to the website. Give an overview of how your content, products or services benefit the visitor. If you fail to do so, the visitor will leave the site without navigating to other pages.
Create exclusive landing pages for each topic
While your home page provides a summary, create specific landing pages for specific topics. Those searching the internet for that topic may land on your landing page.
Use real pictures to help you tell the story
Real pictures are more impactful than stock photography. They build trust by showing who they are buying from and what they are buying.
Testimonials, case studies, awards, accolades, references, achievements, portfolio, and history prove to the visitor why you are uniquely qualified to provide your products or services. Third party endorsements carry a higher weight than self-endorsement. People buy from companies they trust.
Keep your website updated
Maintaining your website up to date is crucial to conversions. Adding fresh content is important. It is also important to remove obsolete information regularly.
Keep the contact mechanism as simple
It is advisable to have your contact details in the header or footer of the site so that the visitor can find you easily, or have it on multiple pages. Visitors may not search your contact details if they are not easily findable.
Keep your form simple
If you choose to include a form such as a newsletter subscription page, contact or quote page, be informed that visitors hate completing long forms.
Include call to action
Show your visitors the path purchase through a compelling call to action on nearly every page. It is highly important to guide the visitor to action.
Before publishing your content, proofread and edit your content thoroughly. If possible, hire a professional to proofread, review and edit your copy. Typos and grammar errors can irritate visitors and have them leave the site without taking action.
Keep your customers first and see your conversions soaring.
Customer centricity is the key to website results.
Contact Lilly, Content Marketing Consultant and Trainer
After reading this summary, you may be excited to develop your web copywriting skills. A good copywriting course will help write high converting copy. Enroll yourself today.